Cargo aircraft during loading, depicting global distribution of premium deer velvet products from New Zealand to worldwide markets
Production
Velvet Exports from New Zealand: Dynamic Growth, Global Demand and Strict Regulation
Roanga Planet: Premium Importer of Ethically Sourced Deer Velvet from New Zealand
The market for deer velvet extract is experiencing dynamic growth. In 2023 alone, exports of this exceptional natural resource from New Zealand reached approximately 124 million NZD, which is 29% more than in the previous year. This trend indicates growing interest in natural substances that can support natural regenerative processes – especially in the area of dietary supplements and holistic health care.
Quality and Transparency
Roanga Planet positions itself as a premium importer and manufacturer of dietary supplements containing New Zealand deer velvet in Europe and the United States. Our strategy stands on three pillars: scientifically-based innovation, ethically sourced ingredients, and transparency throughout the entire process.
"Our goal is not only to deliver premium products but also to educate about the unique properties of deer velvet and its traditional uses," says Norbert Vacík, founder of the Roanga Planet project.
Strict Regulation as a Guarantee of Purity
The export of deer velvet from New Zealand is subject to some of the strictest regulations in the world. Only a limited group of licensed processors and packaging facilities registered with New Zealand's Ministry for Primary Industries (MPI) have permission to export.
Every step of the supply chain undergoes careful inspection:
- approved and regularly audited risk management system,
- MPI veterinary certification for each shipment,
- compliance with Overseas Market Access Requirements (OMAR),
- documented transparency of the entire export chain.
Thanks to these regulations, customers can be confident that the certified deer velvet in Roanga Planet products meets the highest standards of purity, safety, and quality.
Looking to the Future
With growing interest in natural alternatives and a holistic approach to body care, the category of premium natural supplements – including those with deer velvet – is expected to continue strengthening.
Roanga Planet is prepared to lead this development. Our commitment to sustainability, ethical sourcing, and respect for natural complexity ensures that every product supporting natural regeneration we bring to market follows our philosophy: inspired by nature, backed by science.
