The story of New Zealand deer farming represents a remarkable transformation – from the adventurous beginnings with helicopter captures of wild deer in the 1970s to today's ethical farms with certified practices. This evolution has created a global standard in the sustainable and humane harvesting of the highest quality deer velvet.
Today, hundreds of thousands of deer graze on the green pastures of New Zealand – forming the foundation of one of the world's most sustainable agricultural sectors and the source of premium New Zealand deer velvet. Few people realize, however, that this success story began as an ecological problem and was transformed through the courage and vision of several pioneers.
Deer are not native to New Zealand. They were imported from England and Scotland in the 19th century as game animals. Without natural predators, their population rapidly expanded and by the 20th century began threatening fragile local ecosystems.
"Nature sometimes offers solutions where we see only problems. The New Zealand deer story shows how an ecological challenge can transform into a sustainable opportunity."
In the 1960s, it became apparent that the demand for quality venison could turn a problem into an opportunity. The first meat exports opened pathways to European and American markets. The real breakthrough came in the 1970s: instead of hunting for meat, entrepreneurs began capturing deer alive and establishing the first deer farms, which later led to the development of ethical deer velvet harvesting.
Capturing deer in challenging mountain terrain was conducted using helicopters and specially trained teams. These legendary operations, combining the skills of pilots, mountaineers, and zoologists, laid the foundations for an entirely new industry.
Professional deer farming gradually emerged. Beyond meat, another opportunity opened up – premium deer velvet, traditionally valued in Asia. The New Zealand approach, however, was founded on science, quality, and ethical standards from the beginning.
In the 1970s, the National Velvetting Standards Body (NVSB) was established, which to this day represents a globally recognized model for humane and regulated velvet harvesting and ensures the highest quality of New Zealand deer velvet.
Today, New Zealand is home to more than a million farm-raised deer and is the world's largest producer of deer velvet. What began as an ecological problem has evolved into a thriving industry that generates hundreds of millions of dollars and symbolizes sustainable management.
New Zealand deer farming is a story of transformation – from problem to solution, from wild beginnings to a sophisticated industry. It is also an example that respect for nature and innovation can go hand in hand.
Roanga Planet products are premium dietary supplements with deer velvet exclusively from certified New Zealand farms, supporting this unique story of sustainability and ethical approach to natural resources.
When you choose Roanga Planet, you become part of this tradition – a tradition of innovation, respect for nature, and the pursuit of natural balance.
Roanga Planet products are dietary supplements. Dietary supplements are not intended to diagnose, treat, cure or prevent any disease and cannot replace a varied and balanced diet or a healthy lifestyle.
The information provided on the effects of deer antler velvet is based on scientific studies and traditional use, but has not been evaluated by the European Food Safety Authority (EFSA) or the Czech State Institute of Health. The effects of the products may vary from person to person.
Follow the recommended daily dosage. Keep out of reach of children. Consult your physician before use in case of pregnancy, breastfeeding, medication or medical conditions.
In the European Union: This product is a food supplement. Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle. The recommended daily dose should not be exceeded. Keep out of reach of young children. This product is not intended to diagnose, treat, cure, or prevent any disease. If you are pregnant, nursing, taking medication, or have a medical condition, consult your healthcare practitioner before using this product.
Allergens: This product may contain allergens. Persons with an allergy or intolerance to any ingredient in the product should not take it. See product packaging for a complete list of ingredients. In the event of an allergic reaction, stop using the product immediately and seek medical attention.
The information and recommendations provided in the 7-Day Recovery Protocol and related materials are for educational purposes only. Consult a qualified health professional before starting any new diet, exercise or supplementation regimen.
Roanga Planet Ltd. is not responsible for any damages resulting from the inappropriate use of products contrary to the recommended use or for misinterpretation of the information provided.
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